The secret to great content marketing is not just about creating something that’s out of the ordinary, it’s about finding the right audiences to promote it to. Without followers and readers it’s simply a waste of time and resource to write it in the first place as the content won‘t work anywhere near as hard for your website as it would with the right promotion. They say that you should spend twice as long as it takes you to write the article to promote it; and that’s not a bad suggestion when you consider the potential...Read More
According to Facebook, hashtags used in posts on personal profiles or pages essentially turn keywords such as topics or phrases into clickable links that are grouped together, much in the same way as Twitter. So for example, if you were posting up something about the London Underground, you might use the keyword #tube or the phrase #LondonUnderground. Here is an example of someone either clicking a #LondonUnderground hashtag or searching for it: As you can see from the example above, there is one post from a page, and one from an individual who has opted to make...Read More
Social media can have a great impact on the way small businesses interact with their customers. It used to be ok for a business to only have a website, but that isn’t the case anymore. Social media has become so popular and widely used that it only makes sense for businesses of all sizes (especially small) to get involved! Why You Should Put A Social Media Plan Into Action Social media can not only be a big helping hand in boosting your online presence, it can also be a big part of your SEO campaign. Search engines...Read More
The launch of Pinterest as the latest social media craze has revolutionised the way in which individuals and organisations, with common interests, interact rom a plethora of platforms. Incorporating Pinterest as a focal point of your social media strategy can certainly deliver results equally as well as the likes of Facebook and Twitter; it’s simply a case of utilising its features optimally. To sum up Pinterest briefly; it is a simple, easily applicable resource that allows users to ‘pin’ images of their interest to their personal board. There are a whole host of avenues businesses can...Read More
In the digital age of social networking it has never been easier for online retailers to interact and resonate with existing and potential customers. Facebook in particular is a very useful tool for reaching out to various demographics and to encourage loyalty in your brand and confidence in your products. With hundreds of millions of active users on Facebook e-commerce businesses are having to become somewhat more sophisticated in terms of how they market their services. No longer is it good enough to simply churn out content in the hope that users become brand advocates -...Read More
Recently, we saw the full roll-out of offer posts for business pages on Facebook. For the past year, the Facebook has been teasing its business users with the opportunity of creating a Facebook coupon. Retail giants like Top Shop, as well as countless local storefront businesses, have been able to post specials for their fan bases for several months. (more...)Read More
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